The Cube was announced at the Macworld Expo on July 19, 2000. Apple positioned the Cube in the middle of its product range, between the consumer iMac G3 and the professional Power Mac G4. Apple's designers developed new technologies and manufacturing methods for the product a 7.7-inch (20 cm) cubic computer housed in clear acrylic glass. Designed by Jonathan Ive, the Cube was born from Apple CEO Steve Jobs' interest in a powerful, miniaturized desktop computer.
The Power Mac G4 Cube is a small form factor personal computer, sold by Apple Computer, Inc.